Introduction: Growing a dedicated fanbase from scratch without spending a dime on advertising might sound impossible. But one independent hip-hop artist proved it can be done. In this case study, we follow the journey of Jay, a 20-year-old rapper from

In today’s digital world, the music industry has never been more open — or more crowded. Anyone can upload a song, shoot a video, or drop a freestyle at midnight. But not everyone turns their passion into a profession. The

One of the biggest challenges for independent artists isn’t just making great music — it’s getting people to hear it. In a world where 100,000+ tracks are uploaded to streaming platforms every day, how do you cut through the noise?